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Mobile internet users opt for short sharp bursts

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Research reveals ‘extreme micro usage’ patterns in people accessing internet on the move  
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Mobile internet users opt for short sharp bursts

Our analysis of how people use the internet while out and about reveals a marked pattern of extreme micro use, radically different from how people use the internet while connected to fixed devices.

The majority of people accessing the internet on mobile devices spend no more than 10 minutes online at a time, according to a key chart extracted from Intersperience’s research into ‘Internet on the move.’

Online sessions conducted via mobile devices are focused on highly specific activities including problem-solving, speedy fact checking and quick communication while out and about. This contrasts with fixed devices where online activity tends to be more general browsing.

Most people access internet on the move via smart phones or laptops while they are travelling, so speed of access and the ready availability of digestible data are vital. That explains the rising popularity of ‘apps’ and social networking sites such as Twitter designed to deliver bite-sized communication.

   
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