future thinkers update
 

'Fact' or 'Fiction'

<< Intersperience website
 Print this edition
For more details on Future Thinkers click here
 
M-Agers entering the workplace will force internal restructuring for businesses  
Register for updates
 
Recommend newsletter

PCs and mass television marginalised

Are the PCs’ days numbered?
Will TV broadcasts become less relevant?
Will M-Agers entering the workforce lead to a different type of workplace?
Will “touch” technology lead to a different kind of consumer in the future?

These are the results of polling on key technology issues and changing consumer behaviour from our Open Ideas event in London earlier this year. Senior figures in marketing, research and customer relations from some of the UKs most dynamic companies were asked to debate four motions and then decide whether they were “fact” or “fiction”. The charts show how once all-pervasive communication channels, PCs and mass television, are becoming marginalised as we enter the digital age. They also highlight a widespread feeling that the M-Agers who will dominate this period and the “touch” technology that they have grown up with are not only going to force businesses to change the way they connect with customers but also how they structure themselves internally and conduct their own affairs.

   
The Now Culture gives rise to a new breed of ‘always-on’ challenging consumers who demand instant responses... More >>

Study reveals how smartphones are changing the way we live and the far-reaching implications for business... More >>

Despite the increasing sophistication of retailers consumers remain reluctant to purchase with their smartphones... More >>

M-Agers entering the workplace will force internal restructuring for businesses... More >>

 
   
Click here to email Intersperience