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Paul Hudson
Paul Hudson CEO of Intersperience
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A dialogue with a customer

CNET, TripAdvisor, Review Centre, Amazon and many other websites give consumers the chance to comment on the products or services they are using. This way, consumers are sharing their experiences with each other and offer advice on the best way to get value for money.

It all seems innocent and you might think ‘so what? A few negative posts about my product won’t change how my customers feel about my brand. Nobody is really listening, right?’ Wrong!

As it turns out, c...

Facebook Alter Ego

It is safe to say that Facebook is one of the most popular social sites in the world, with more than 1.1 billion active users worldwide. This makes Facebook a source of a lot of valuable information about users. Access to that information is attractive to any business that wants to market their products or services to their customers.

So how correct is the information on Facebook profiles?

We have asked hundreds of Facebook users and only a...

Are you a Follower or Are You a Friend?

The two most popular social sites on the internet, Facebook and Twitter are a focus of the majority of businesses who are looking for ways to create a more engaging service and establish a strong bond with their customers.
There are some obvious differences between th...

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