This week we learnt about the latest casualty on the high street, Republic, so I felt compelled to get my crystal ball out and predict the shop of the future! Ambitious? Perhaps, but my aim is to give you an insight into the long term implications of consumer behaviour.
February 12 2013
The advent of Facebook fan pages and corporate Twitter accounts has created a huge marketing opportunity for brands, creating a new and pervasive way to be part of peoples’ lives.
Our Digital Futures
project showed just how important social networking is to teenagers. Not only do young people use it more than any other age group, it also plays a significant role in defining and communica...
February 5 2013
Last week, on the 32nd Data Protection Day, the Market Research Society (MRS) launched the Fair Data kite mark, for businesses “… which collect, use and retain personal data properly and ethically”. The Telegraph Report
This is a perfect response to the current customer climate. Our research shows that only 9% of UK consumers have confidence...