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Paul Hudson
Paul Hudson CEO of Intersperience
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January 30 2013

Online consumption is changing

The 7 trends below show that our consumption of online content is changing rapidly and all businesses and marketers need to take note. 

They give a snapshot of how we connect to the Internet via the four main devices Ė Desktop PC, Laptop, Smartphone a...

January 21 2013

Cultivating Consumer Trust

At the very core of collaboration is the notion of equality, the belief and understanding that the power and influence of one (any one) is of equal weight and potential to any other.

So, today I want to discuss the importance of a collaborative approach in consumer research, and in fact in any customer engagement.

Our research ha...

January 16 2013

What can we learn about the loss of HMV?

This week the high street has seen another casualty Ė HMV. Last week we saw Jessops go out of business and before Christmas, Comet closed down. HMV hasnít technically gone yet Ė itís in administration, which means itís in the last chance saloon and may never come out! And if it doesnít, there wonít be a national music retailer left.

No doubt this will spur yet more column inches to be written about the woes of the high street. Some will use it as evidence for a really dire economy and...

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