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Paul Hudson
Paul Hudson CEO of Intersperience
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Guest Bloggers

The Future of Fair Data Use

Last week, on the 32nd Data Protection Day, the Market Research Society (MRS) launched the Fair Data kite mark, for businesses “… which collect, use and retain personal data properly and ethically”. The Telegraph Report

This is a perfect response to the current customer climate. Our research shows that only 9% of UK consumers have confidence...

Online consumption is changing

The 7 trends below show that our consumption of online content is changing rapidly and all businesses and marketers need to take note. 

They give a snapshot of how we connect to the Internet via the four main devices – Desktop PC, Laptop, Smartphone a...

Cultivating Consumer Trust

At the very core of collaboration is the notion of equality, the belief and understanding that the power and influence of one (any one) is of equal weight and potential to any other.

So, today I want to discuss the importance of a collaborative approach in consumer research, and in fact in any customer engagement.

Our research ha...

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