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Paul Hudson
Paul Hudson CEO of Intersperience
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Listening to what isn't said

Peter Drucker once said, “The most important thing in communication is hearing what isn’t said.”

Exactly…and I’d also suggest hearing what isn’t said is just as important in building a remarkable customer experience.

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A new year, a new blog!

It’s that time of the year when we all make New Year’s resolutions – and mine is to blog!

This blog is all about the consumer – what they think, what they want and how they behave. It puts the customer at the heart of business issues; bringing you the latest trends interpreted through customer insight. I aim to be thought-provoking and to get ‘under the skin’ of consumer behaviour, to tell you what matters and to tell you what doesn’t.

But this blog is bigger than just myself...

Posted In: Market research
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