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Paul Hudson
Paul Hudson CEO of Intersperience
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Guest Bloggers

Consumer Reviews - Friend or Foe?

The use of consumer reviews has almost doubled in the last 5 years. More consumers put trust in this information, the trust is three times stronger when compared to information posted by a company themselves. The power of consumer reviews seems unbeatable. Consumers want to be heard and they expect to be included in the shaping of your brand.

Mobile Mania - A Case Study

Following on from our recent article in Marketing Week where we began to discuss the impact of mobile and increased uptake of digital on businesses, I thought I would share one of our case studies that really brings to life one of the key trends we have seen – the huge increase in methods and amount of communic...

Have you been Googled?

“I’ll Google that” is a phrase we use when we want to look up information. “To Google” has become an everyday verb! But I think businesses should also have a phrase, “To be Googled”, which would be used to describe severe technology disruption in a sector. “To be Googled” should be feared, but expected. 

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