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Paul Hudson
Paul Hudson CEO of Intersperience
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Why we're loving liking

Our online research and community platform, Jigsaw started life in 2007, when Facebook was in its early days as an open social network and Twitter had just started to emerge.  As they say on the BBC, ‘other social networks were available’!  It’s interesting to note that back then (just 5 years ago) the talk was all about social status and ‘recommends’!&nbs...

How to not get lost in cultural diversity

As international market researchers we are the ones looking to understand, explore and dig deeper – we aim to get answers, interpret and analyse. In our own interest we need to raise cultural awareness and manage cultural diversity. Whilst cultural diversity can add tremendous value and depth to a project, it can also increase complexity and ambiguity, lead to misunderstandings or, worst case, incorrect data and results.

‘Cultural awareness’ is a hot topic in today’s globalised (marke...

Posted In: Market research

Everything in Moderation: Moderating Online Focus Groups

I ran my first live chat online focus group back in 2007 and, thinking back, there are quite a few things which I have discovered in the intervening 5 years and 50+ live online groups which I wish I’d know then.  The list is, needless to say, constantly growing and evolving as we try new techniques, incorporate some great ideas from clients, and make the odd mistake along the way.  Here...

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