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Paul Hudson
Paul Hudson CEO of Intersperience
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Elements of a strong research community

Here at Intersperience, we are focused not only on providing our clients with in-depth research and analysis, but also about taking care of those customers who provide us with their insights.

We manage online communities where customers not only have the opportunity to answer surveys, vote on polls, join focus groups and take part in other research activities; but also to interact with one another, trade tips and advice and gain feedback into what their research has provided.


Integrating Online Communities into Facebook

Market researchers have long been on a quest to engage with younger audiences, who are notoriously elusive and difficult to engage in traditional research. With online, community-based research, we are more likely to ‘meet them half way’ by entering their space of the social web.

Our ‘Digital Selves’ research has shown how little this group use email, with online communication for them being all about social networking sites, such as Facebook. For them, this is about communication, no...

What are the benefits of online focus groups?

We all think we know what a focus group looks like. It’s a bunch of people sat in a room above a shop on the high street, being plied with cups of tea and Roses chocolates, whilst a moderator asks them questions and a gaggle of clients gawp at them and drink wine behind a piece of mirrored glass.

But when it comes to online groups, there is far more variation in what is promoted as an online focus group. For some, it’s half a dozen respondents on the phone and/or webcam, responding to...

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