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Paul Hudson
Paul Hudson CEO of Intersperience
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Guest Bloggers

Every bit of insight helps, or does it?

Last week saw some big changes and announcements at Tesco. None of them particularly surprising they had all either been expected or been announced previously. But the new Chief Exec has certainly made an impact!

One of the more interesting statements was the comment...

The shop of the future (Part 2)

I recently wrote a blog which argued that shops of the future be more of a showroom and point of customer support than as a place for buying things.

In this blog, I want to consider the impact that this will have on the store design, layout and technology in the sho...

Making the most of your retail showroom

As I am currently working with a retailer planning for a new promotion, I turned back to our recent shopping behaviour surveys for inspiration. They indicated early signs of whats to come, only 4% are actually using mobiles to make purchases, but of those 28% made significant purchases, spending 50 -250.
The main story (nearly 50% of smartphone user...

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