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Paul Hudson
Paul Hudson CEO of Intersperience
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A dialogue with a customer

CNET, TripAdvisor, Review Centre, Amazon and many other websites give consumers the chance to comment on the products or services they are using. This way, consumers are sharing their experiences with each other and offer advice on the best way to get value for money.

It all seems innocent and you might think ‘so what? A few negative posts about my product won’t change how my customers feel about my brand. Nobody is really listening, right?’ Wrong!

As it turns out, c...