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Paul Hudson
Paul Hudson CEO of Intersperience
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Every bit of insight helps, or does it?

Last week saw some big changes and announcements at Tesco. None of them particularly surprising – they had all either been expected or been announced previously. But the new Chief Exec has certainly made an impact!

One of the more interesting statements was the comment...

Have you been Googled?

“I’ll Google that” is a phrase we use when we want to look up information. “To Google” has become an everyday verb! But I think businesses should also have a phrase, “To be Googled”, which would be used to describe severe technology disruption in a sector. “To be Googled” should be feared, but expected. 

Online consumption is changing

The 7 trends below show that our consumption of online content is changing rapidly and all businesses and marketers need to take note. 

They give a snapshot of how we connect to the Internet via the four main devices – Desktop PC, Laptop, Smartphone a...

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