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Paul Hudson
Paul Hudson CEO of Intersperience
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Guest Bloggers

Cultivating Consumer Trust

At the very core of collaboration is the notion of equality, the belief and understanding that the power and influence of one (any one) is of equal weight and potential to any other.

So, today I want to discuss the importance of a collaborative approach in consumer research, and in fact in any customer engagement.

Our research ha...

Is the use of social media data sustainable?

EU policymakers recently indicated their desire to force companies like Facebook and Google to seek permission to use our personal data, as reported recently in The Guardian http://www.guardian.co.uk/media/2013/jan/09/facebook-google-use-personal-data-eu

Our research has for a long time shown that consumers are currently not aware of how bu...

Online retail wins, but still fails to deliver

The flurry of retail Christmas trading statements is over. And without a doubt the winners were online retail. This year, online retail scored a bigger and more significant win than ever before average spend per online shopper was up by a massive 25 per head, a 15% increase from 2010. By contrast, high street shoppers spent on average 13 less than in 2010. So online retail was clear winners.

However, on closer inspection, our research (conducted through our syndicated online resea...

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