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Paul Hudson
Paul Hudson CEO of Intersperience
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Guest Bloggers

Meeting Customers' Raised Expectations

Customers are the essence of any business and loyal customers are the key to long-term success. What you sell to your customers is one thing, but how you sell it and how you interact with your customers is another. Customer service helps to determine if you will sell to a customer again. 

So...

Identity Crisis

The advent of Facebook fan pages and corporate Twitter accounts has created a huge marketing opportunity for brands, creating a new and pervasive way to be part of peoples’ lives. 

Our Digital Futures project showed just how important social networking is to teenagers. Not only do young people use it more than any other age group, it also plays a significant role in defining and communica...

The Future of Fair Data Use

Last week, on the 32nd Data Protection Day, the Market Research Society (MRS) launched the Fair Data kite mark, for businesses “… which collect, use and retain personal data properly and ethically”. The Telegraph Report

This is a perfect response to the current customer climate. Our research shows that only 9% of UK consumers have confidence...

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