By Paul Hudson
In this Vlog Paul Hudson, CEO of Intersperience explains how to ensure a customer service strategy which keeps pace with changing consumer expectations.
Here at Intersperience, we are focused not only on providing our clients with in-depth research and analysis, but also about taking care of those customers who provide us with their insights.
We manage online communities where customers not only have the opportunity to answer surveys, vote on polls, join focus groups and take part in other research activities; but also to interact with one another, trade tips and advice and gain feedback into what their research has provided.<...
Market researchers have long been on a quest to engage with younger audiences, who are notoriously elusive and difficult to engage in traditional research. With online, community-based research, we are more likely to ‘meet them half way’ by entering their space of the social web.
Our ‘Digital Selves’ research has shown how little this group use email, with online communication for them being all about social networking sites, such as Facebook. For them, this is about communication, no...