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Paul Hudson
Paul Hudson CEO of Intersperience
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Guest Bloggers
March 18 2011

Open Ideas; Engaging the digital age

On May 26th 2011, Intersperience will be hosting Open Ideas: The Future Starts Here.

In this Vlog, Paul Hudson, CEO explains the need for engaging the digital age and introduces the purpose of Open Ideas.

The agenda can be found here

More details and booking can be found here at www.intersperience.com/open-ideas

February 11 2011

Communication breeds communication

I was struck by the results of a recent project, which showed 25% of customers felt the need to phone or email as a direct result of an enquiry sought via the web.

For a long time, I have always believed and stated that communication will always breed more communication. We humans tend to be social animals after all. And providing any information about anything tends to engage the reader and can lead to more questions. In fact, ‘engagement’ is often a measure of success for marketing...

January 27 2011

Empathy in Customer Care – Lose Your Fear!

Customer care (customer service, help desks, technical support, contact call center) reps, sometimes struggle with showing empathy to angry customers. Heck, some struggle with showing empathy to any customer!

Throughout 20 years of inspiring and training professionals to understand the customer’s perspective and empathize to build customer loyalty, I have seen some who are naturally good at it, some who learn it, and others who struggle with it.

Most puzzling to me have been t...

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