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Paul Hudson
Paul Hudson CEO of Intersperience
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A Funny Thing Happened to the Forum

The forum started life as electronic mailing list, evolved into a bulletin board, was rebranded as a forum then took over the online research world in many peopleís eyes.

Then a funny thing happened to the forum.  It became laden with a huge burden of expectation, with would-be forum-ites demanding cheap, self-perpetuating, plentiful insight from customers.

Is this justified?

What a forum is

  • A way for customers to build up online connections...

YouView, The new opportunity for researchers

Last week, YouView was launched. YouView is an internet-connected set top box backed by all four of the public service broadcasters and two internet servie providers (TalkTalk and BT)

This is significant for a number of reasons as it was originally conceived as the future of Freeview and was designed to bring Ďconnected TVí to the masses. In short, it has been designed to change the nationís viewing habits for good.

However, itís been beset with problems and has launched...

Engaging Silver Surfers

Whilst it is vital to push the boundaries and engage with a younger audience, it is often the over 45s who are the backbone of online research communities.  So to keep your over 45s awake and ready to give you feedback at the drop of a hat, Iíve compiled some handy tips that will see them flocking to give you their views.

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