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Customer Analysis

PLAN: Profile the needs of your target market and assess the likely demand for both new and exisiting products and services...
Research Update > 07 October 2013
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Customer Analysis

Divide your customers into manageable groups and identify the most profitable. Our analysis covers motivation, likelihood to purchase, product interest, brand loyalty and preference. We help you to understand each customer group and how to influence their buying choices in you favour.

Forecasting demand and pricing

Our analysis measures purchase intent and identifies the product attributes that your customers are most willing to pay for. We forecast demand and explain the price sensitivity, enabling you to maximise profit.

Market Analysis

Identify the strengths and weaknesses of your product/service in relation to your competitors. We advise on the actions leading to the growth of your customer base; market share.


  • Marketing strategy
  • Pricing strategy
  • Promotion development
  • Demand forecasting
  • Strategic planning


Our statistical team are experts in techniques including factor and cluster analysis, sig difference tests, chi-sq, ANOVA, Conjoint, TURF, Kano, Van Westendorp or Gabor-Granger to name a few.

  • Customer segmentation
  • Diary studies
  • Pen portraits
  • Pricing studies
  • Demand analysis
  • Trade off analysis
Intersperience delivered research that directly informs our business in two emerging markets… The report provided powerful insight into the perception and likely behaviour of our target market.
Head of Marketing, Government of Victoria, Australia