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Knowledge Centre

Intersperience are the international consumer research specialists.
Research Update > 06 March 2014
Businesses need to understand how to give their customers greater control over personal data
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The knowledge centre provides an easy way to search our archive of ‘Research Update’ and ‘Newsletter’ articles.

Every article has been tagged by category so that you can find the articles that you are most interested in – ‘consumer behaviour’, ‘digital’, ‘customer service’  ‘international’. This search can be further refined by date.


Research Updates and Articles

International (11 updates & articles)

Customer Services

  • Digital Futures White Paper
    A guide to understanding the impact of changing digital behaviour on business Read More
  • Contact overload?
    Under-18s will test resources to the max as multi-channel contact goes into overdrive Read More
  • Digital Futures
     Read More
  • Smartphone shopping revolution
    Retailers wary of ‘showrooming’ shoppers who visit stores then use mobiles to hunt for online bargains Read More
  • The Future Consumer
     Read More
  • 27% of customers fume at poor service
    ‘The Now Culture’ breeds more demanding customers and leaves organisations struggling with multi service channels Read More
  • To Tweet or Not to Tweet
    Company followers scour social networking websites for promotions and competitions Read More
  • Moving targets
    Who is using internet on the move and what are they doing with it? Read More
  • Fact or Fiction
    Brand executives deliver their verdict at Open Ideas on future scenarios which will shape consumer behaviour Read More
  • Communication explosion
    Organisations are oblivious and unprepared for the tough communication challenge looming on the horizon Read More
  • 2020 Vision
    Is your organisation prepared for the highly demanding, mobile, hyper-local consumer of the future? Read More
  • Channel choices
    Multi-channel contact results in more complex relationships between businesses and consumers Read More
  • Opposing tensions
    Research highlights tricky juggling act of pleasing customers in a multi-channel environment Read More
  • Dial S for Service
    Despite advances in technology, young consumers prefer to use the humble telephone to reach their favourite brands Read More
  • Digital ties that bind
    The Now Culture gives rise to a new breed of ‘always-on’ challenging consumers who demand instant responses Read More
  • The dawning of the Digital Age
    Understanding how humans adapt to technological changes is critical for organisations to thrive in the Digital Age Read More
  • The Web delusion
    Impressive internet sales graphs disguise failings of online retailing Read More
  • Culture clash
    New ‘Cultural lens’ challenges European stereotypes Read More
  • India’s perception gap
    Media-inspired ‘background noise’ unfairly influences perceptions of Indian call centres Read More
  • Service culture differences
    Deep-rooted cultural issues explain divergent customer service expectations across Europe Read More
  • Asking the wrong questions
    Traditional customer satisfaction surveys do not ask enough of the right questions Read More
  • High Street v Online
    Retailers must develop high street presence as well as online to attract young buyers  Read More
  • Hidden Cost of Self-Service
    Companies must balance self-service with human support to avoid losing customer loyalty Read More

Digital (59 updates & articles)

Consumer Behaviour (71 updates & articles)

Other (15 updates & articles)