ITV to use TrendSpot to consult customers
London, UK, 26 October 2011 - ITV, the UK’s biggest commercial television network, have commissioned Intersperience to run an ad hoc research community to help develop a new web service. The community will run for 3 months using a branded ‘pop up’ community within TrendSpot, Intersperience’s syndicated online community.
Intersperience will recruit 130 members selected to represent ITV’s customer segments to take part in the research project, which will use an iterative approach, including techniques such as forum discussions, diary studies, brainstorms, Smartboards and online focus groups, ensuring that ITV can incorporate their customers’ views in the new product development process.
Paul Hudson, Chief Executive of Intersperience commented: “This is an exciting project for Intersperience and ITV. The branded ‘pop-up’ community functionality provided by TrendSpot allows us to gather in-depth, real time insight at speed. ITV will use this intelligence to ensure a service offering which they can be confident meets their customers’ needs.”
Hudson added: “TrendSpot has proven to be a nimble and flexible part of our research toolkit with the ability to deliver valuable results for both short term ad-hoc projects and longer term strategic projects. We have used it effectively now with a number of leading UK and international brands to gain a deeper understanding of their customers’ behaviours and viewpoints.”
NOTES TO EDITORS
Media Contact: Valerie Darroch 07970 737708 E: email@example.com
Intersperience is an international consumer research specialist with expertise in research communities, consumer behaviour, experience and attitudes. The team, which is headquartered in Cumbria, has more than 25 years experience in analysing consumer behaviour. It employs a range of interpretative models and frameworks including a proprietary online research platform. Intersperience has significant global expertise and an international research hub at Lancaster University which conducts research in more than 60 languages as well as associates in major global markets. Intersperience is an expert in how technology impacts on consumer behaviour and multi-channel customer service strategy. Clients include:The British Council; General Motors; Iceland; Samsung; ScottishPower; and William Hill.
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