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Paul Hudson
Paul Hudson CEO of Intersperience
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Guest Bloggers
April 26 2013

Every bit of insight helps, or does it?

Last week saw some big changes and announcements at Tesco. None of them particularly surprising they had all either been expected or been announced previously. But the new Chief Exec has certainly made an impact!

One of the more interesting statements was the comment...

April 18 2013

Consumer Reviews - Friend or Foe?

The use of consumer reviews has almost doubled in the last 5 years. More consumers put trust in this information, the trust is three times stronger when compared to information posted by a company themselves. The power of consumer reviews seems unbeatable. Consumers want to be heard and they expect to be included in the shaping of your brand.

April 12 2013

Mobile Mania - A Case Study

Following on from our recent article in Marketing Week where we began to discuss the impact of mobile and increased uptake of digital on businesses, I thought I would share one of our case studies that really brings to life one of the key trends we have seen the huge increase in methods and amount of communic...

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