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Paul Hudson
Paul Hudson CEO of Intersperience
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Guest Bloggers

Everything in Moderation: Moderating Online Focus Groups

I ran my first live chat online focus group back in 2007 and, thinking back, there are quite a few things which I have discovered in the intervening 5 years and 50+ live online groups which I wish I’d know then.  The list is, needless to say, constantly growing and evolving as we try new techniques, incorporate some great ideas from clients, and make the odd mistake along the way.  Here...

Flexible research: what do we think we know?

“there are known knowns; there are things we know we know. We also know there are known unknowns; that is to say we know there are some things we do not know. But there are also unknown unknowns -- the ones we don't know we don't know.”

Engaging a Younger Audience

In today’s super competitive market, where consumers have more knowledge and power than ever, there is no denying the importance of increasingly researching, connecting and listening to what your customers want.

However, there is still a group that often eludes market researchers and online communities – that being of the under 25’s. In this article I will explore aspects of young people’s behaviour online, common pitfalls and tips for engagement.

If you make it – will they...

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