In today’s super competitive market, where consumers have more knowledge and power than ever, there is no denying the importance of increasingly researching, connecting and listening to what your customers want.
However, there is still a group that often eludes market researchers and online communities – that being of the under 25’s. In this article I will explore aspects of young people’s behaviour online, common pitfalls and tips for engagement.
If you make it – will they...
There has been much debate about the future of mobile research taking place in various MR forums, regarding the uptake and usability of mobile research, including this recent blog by Reg Baker on Research Live
However, when it comes to surveys, we have found that research participants themselves are already forging a way ahead.
By Paul Hudson
In this Vlog Paul Hudson, CEO of Intersperience examines how mobile Internet is being used currently and will be used in the future particularly in relation to m-commerce.