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Paul Hudson
Paul Hudson CEO of Intersperience
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Guest Bloggers
March 15 2013

New Customer Journeys

Helping a consumer with their online shopping experience is important for any business offering products or services. No organisation wants a customer to only start shopping, but never actually buy anything. It isn’t ideal for generating profit. So businesses are doing everything they can to encourage consumers to complete the purchase journey online. There are fewer steps to go through; websites remember items that were viewed a...

Tags: Internet
March 4 2013

Have you been Googled?

“I’ll Google that” is a phrase we use when we want to look up information. “To Google” has become an everyday verb! But I think businesses should also have a phrase, “To be Googled”, which would be used to describe severe technology disruption in a sector. “To be Googled” should be feared, but expected. 

February 25 2013

Meeting Customers' Raised Expectations

Customers are the essence of any business and loyal customers are the key to long-term success. What you sell to your customers is one thing, but how you sell it and how you interact with your customers is another. Customer service helps to determine if you will sell to a customer again. 

So...

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