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Paul Hudson
Paul Hudson CEO of Intersperience
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Guest Bloggers

Making the most of your retail showroom

As I am currently working with a retailer planning for a new promotion, I turned back to our recent shopping behaviour surveys for inspiration. They indicated early signs of what’s to come, only 4% are actually using mobiles to make purchases, but of those 28% made significant purchases, spending £50 -£250.
The main story (nearly 50% of smartphone user...

New Customer Journeys

Helping a consumer with their online shopping experience is important for any business offering products or services. No organisation wants a customer to only start shopping, but never actually buy anything. It isn’t ideal for generating profit. So businesses are doing everything they can to encourage consumers to complete the purchase journey online. There are fewer steps to go through; websites remember items that were viewed a...

Tags: Internet

Have you been Googled?

“I’ll Google that” is a phrase we use when we want to look up information. “To Google” has become an everyday verb! But I think businesses should also have a phrase, “To be Googled”, which would be used to describe severe technology disruption in a sector. “To be Googled” should be feared, but expected. 

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