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Paul Hudson
Paul Hudson CEO of Intersperience
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Guest Bloggers

Meeting Customers' Raised Expectations

Customers are the essence of any business and loyal customers are the key to long-term success. What you sell to your customers is one thing, but how you sell it and how you interact with your customers is another. Customer service helps to determine if you will sell to a customer again. 

So...

The Shop of the Future

This week we learnt about the latest casualty on the high street, Republic, so I felt compelled to get my crystal ball out and predict the shop of the future! Ambitious? Perhaps, but my aim is to give you an insight into the long term implications of consumer behaviour.

Identity Crisis

The advent of Facebook fan pages and corporate Twitter accounts has created a huge marketing opportunity for brands, creating a new and pervasive way to be part of peoplesí lives. 

Our Digital Futures project showed just how important social networking is to teenagers. Not only do young people use it more than any other age group, it also plays a significant role in defining and communica...

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