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Paul Hudson
Paul Hudson CEO of Intersperience
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Guest Bloggers

Cultivating Consumer Trust

At the very core of collaboration is the notion of equality, the belief and understanding that the power and influence of one (any one) is of equal weight and potential to any other.

So, today I want to discuss the importance of a collaborative approach in consumer research, and in fact in any customer engagement.

Our research ha...

Is the use of social media data sustainable?

EU policymakers recently indicated their desire to force companies like Facebook and Google to seek permission to use our personal data, as reported recently in The Guardian http://www.guardian.co.uk/media/2013/jan/09/facebook-google-use-personal-data-eu

Our research has for a long time shown that consumers are currently not aware of how bu...

Examining Collaboration

At Intersperience we are always on the hunt for new and innovative ideas and striving to find new ways of reaching the truths behind human behaviour. In 2013, we are more excited than ever about collaborating with consumers to gain fresh insights. Our online tools and moderating skills are hone...

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