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Paul Hudson
Paul Hudson CEO of Intersperience
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Online consumption is changing

The 7 trends below show that our consumption of online content is changing rapidly and all businesses and marketers need to take note. 

They give a snapshot of how we connect to the Internet via the four main devices Ė Desktop PC, Laptop, Smartphone a...

Is the use of social media data sustainable?

EU policymakers recently indicated their desire to force companies like Facebook and Google to seek permission to use our personal data, as reported recently in The Guardian http://www.guardian.co.uk/media/2013/jan/09/facebook-google-use-personal-data-eu

Our research has for a long time shown that consumers are currently not aware of how bu...

Can there be culture clashes online?

The internet; itís accessible from various places in the World. It covers 78% of North America, 63% of Europe, 27% of Asia Ö It brings people from several countries to one place - the online world. Itís truly international. Itís global. Since different nations come together on the internet, does it matter that we are all different? How important is it to be culturally sensitive online? Can there be culture clashes on the internet?

Today we access the internet on a smartphone, tablet,...

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