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Paul Hudson
Paul Hudson CEO of Intersperience
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A dialogue with a customer

CNET, TripAdvisor, Review Centre, Amazon and many other websites give consumers the chance to comment on the products or services they are using. This way, consumers are sharing their experiences with each other and offer advice on the best way to get value for money.

It all seems innocent and you might think ‘so what? A few negative posts about my product won’t change how my customers feel about my brand. Nobody is really listening, right?’ Wrong!

As it turns out, c...

Are you a Follower or Are You a Friend?

The two most popular social sites on the internet, Facebook and Twitter are a focus of the majority of businesses who are looking for ways to create a more engaging service and establish a strong bond with their customers.
There are some obvious differences between th...

A Guide to Facebook Etiquette

There are almost a quarter of a billion Facebook users in Europe (32 million in the UK) and popularity of the site continues to increase: 
  • An average Facebook user has 130 friends 
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