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Paul Hudson
Paul Hudson CEO of Intersperience
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Guest Bloggers

The Shop of the Future

This week we learnt about the latest casualty on the high street, Republic, so I felt compelled to get my crystal ball out and predict the shop of the future! Ambitious? Perhaps, but my aim is to give you an insight into the long term implications of consumer behaviour.

Customer Service Strategy

In this Vlog Paul Hudson, CEO of Intersperience explains how to ensure a customer service strategy which keeps pace with changing consumer expectations.

Communication breeds communication

I was struck by the results of a recent project, which showed 25% of customers felt the need to phone or email as a direct result of an enquiry sought via the web.

For a long time, I have always believed and stated that communication will always breed more communication. We humans tend to be social animals after all. And providing any information about anything tends to engage the reader and can lead to more questions. In fact, ‘engagement’ is often a measure of success for marketing...

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