It’s that time of the year when we all make New Year’s resolutions – and mine is to blog!

This blog is all about the consumer – what they think, what they want and how they behave. It puts the customer at the heart of business issues; bringing you the latest trends interpreted through customer insight. I aim to be thought-provoking and to get ‘under the skin’ of consumer behaviour, to tell you what matters and to tell you what doesn’t.

But this blog is bigger than just myself...